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Three Key Questions to Foster Competitive Advantage

James Heskett, a Baker Foundation Professor, Emeritus, at Harvard Business School, examined the degree to which strategy, execution, and culture contribute to organizational success, via 3 key questions that reflect all aspects of competitive sucess:


1. If your organization’s performance (operating income) = 100%, roughly what percentage is accounted for by the quality of the organization’s strategy (clients we target; products, services and results we offer; the way we organize and compensate people, etc.) vs. seo data the quality of the organization’s execution of its strategy (the quality of our people, work, processes, decisions, etc.)?2. If your organization’s strategy = 100%, roughly what proportion of its effectiveness is dependent upon and accounted for by the organization’s culture (widely-shared values, beliefs, behaviors, rites and rituals, etc.)?3. If the execution of your organization’s strategy = 100%, roughly what proportion of its effectiveness is dependent upon and accounted for by the organization’s culture?

Strategy Execution in times of Uncertainty

In this unpredictable economic climate, leaders must be capable to lead their companies to quickly adapt to new market forces. Business models are changing to catch up with the emerging drivers of competition.

Success hinges first and foremost on “Thinking-Ahead” strategy  and robust execution.
Because execution plays such a critical role in success or failure, especially during a crisis, many companies are turning to new technology solutions to ensure they can deliver on strategies and emerge even stronger. Any company that fails to adapt quickly and efficiently to market changes can miss important opportunities or risk their very survival.

Here are some key points to consider:

  • A new strategy is not enough – executing under these extreme market conditions is not enough, meaning you need to make sure you touch every point of the strategy timeline and product offering.
  • Align your workforce with what you want to accomplish – workforce alignment and performance is critical.
  • Be prepared to change course or rethink your strategy monthly – it is difficult to get your strategy right the first time so review religiously.
  • Leverage performance and talent management solutions for business execution – this will help you attain the top and bottom line results.
    * Key points from Workforce Magazine

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